One of the most successful methods of advertisement is using humor. A good example of this can be seen every year at the super bowl. Usually the favorites are the ones that are funny. Old Spice is a company in particular that I think it very good at using humor to their advantage. Last year the introduced the 'Old Spice Guy", Isaiah Mustafa. The commercials are quick, witty, and to the point.
Old Spice always finds a way to use humor and target an audience. Detorderent is a hard thing to sell and it's impressive that they come up with a good idea to do so. Not only are their commercials popular on TV, but they've also become viral hits and many have even spoofed them. I also discovered that in the Summer of 2010. Isaiah made many videos in the style of Old Spice to other celebrities. They were just as funny as the originals and kept the internet community reminded and wanting more.
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