Advertisements change shape with each coming year. The techniques change, the audience might change, and the image might change. One product who's advertisements have change in the past 20 years would be Camel cigarettes. The ads and packaging used to depict a Camel simply looking "cool". He wore bright shirts, wore sunglasses, and of course smoked. He always looked suave and surrounded by attractive women. This ad clearly wanted the audience to think that smoking makes one look attractive and audacious. Now the Camel ads have drastically changed. Today it shows just a plain camel in a desert. After cigarettes were found to cause cancer, they could no longer depict their "mascot" as a cartoon because it targeted children with it's fun looking ads. I'd be interested to find out how this affected their sales.
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