One of the things I like most about going to Oshkosh is its feeling of community. It feels as though the whole city embraces the campus and doesn't treat it like a separate entity. I see this most in local advertising. Places around campus are continually targeting college students by giving special deals with their Titan card, handing out fliers with coupons on campus, or having special discounts for students.
My favorite local business in Oshkosh is New Moon Cafe. It is located in downtown Oshkosh making in a short walk away from campus. They always have fliers around announcing their open mic nights and every year they give coupons in the dorm's welcome package. I think they do a very good job of using their targeted demographic to decide how to advertise.
Overall I think local advertising is all about know your audience and learning how to adhere to their interests.
Know thy customer, because customer is God. I own a small café in LA and I’m with facebook ads Los Angeles for my advertising. They’ve come up really innovative ads, thanks to which, I’ve had a lot of sales. I’m doing one for Valentine’s Day as well!
ReplyDelete